This fellow, Josh Bachynski, is an SEO guru and Google critic created a documentary about "Google's Secret War". He interviews various business owners and SEO experts and explores the ethics of the Google Search algorithms that are supposedly impartial.
Small businesses have a growing dependence on Google's organic search results and at the mercy of the algorithm, which makes it all the more concerning that dropped it's unofficial slogan "Don't Be Evil".
So is Google simply a private company offering a "free" search engine service to the world, or does the power they have accumulated give them a greater ethical responsibility?
Rent it or buy it on iTunes here.
Watch the trailer here: